Lactation support services are specialized programs and assistance designed to help mothers successfully breastfeed their babies. These services are provided by professionals such as lactation consultants, nurses, and other healthcare providers who are trained to support and educate mothers on breastfeeding techniques, troubleshoot challenges, and provide ongoing guidance throughout the breastfeeding journey. 1. Importance of Lactation Support Breastfeeding is recommended as the optimal source of nutrition for newborns and infants, offering numerous health benefits for both the baby and the mother. However, breastfeeding can be challenging for many mothers, especially during the first few weeks after birth. Lactation support services are essential to: Promote Successful Breastfeeding: Helping mothers initiate and sustain breastfeeding. Address Common Issues: Including latch difficulties, sore nipples, low milk supply, and more. Provide Emotional Support: Offering reassurance and encouragement to new mothers.